How I Help Business Owners

Many people start a business based on something they are really good at, something they know well and can do well. But making a product or delivering a service based on acquired or innate skills and experiences is the tip of the iceberg of what is required.
There are a host of skills that you can’t get from reading a book or going to a workshop. It takes a great deal of skill to communicate with clarity and conviction, resolve conflict and make timely, effective decisions. You absolutely can acquire these behaviors and use them to help your business flourish.
Many business owners get past the challenges of start-up and realize after a while that the business is not what they dreamed of or intended. Perhaps you don’t feel like you are in control of your business, and instead are letting circumstances, customers or excuses set the path.
Maybe you feel your business has become stagnant, and are looking for a way to kick-start growth. It could be that you can't get yourself out of the daily blocking and tackling long enough to identify where you want to take your business strategically.
Avoidance gets you nowhere.
At the end of the day, or week, or month, you may realize that you're avoiding making key decisions, addressing internal conflict, hiring the people you need or firing the toxic employee that keeps ticking off your customers.
These Skills Can Be Learned

A successful business owner needs to be balanced and deliberate, with a high level of emotional intelligence capabilities.
- If you know something is wrong, I can help you identify it and fix it.
- If you have a swarm of constant worries, thoughts or problems constantly buzzing in your head day in and day out, I can help you figure out what the real issues are, and what root causes need to be addressed to solve every single one of them.
- If you want to grow, but aren't sure how to do it, I can help you identify and execute the right strategic path to reach your goals.
What I Do For Business Owners. We get to the real root cause of what’s keeping you and your business from being as successful as you could be.
Business problems don’t create themselves. They are caused by human behavior, habits or those oh-so comfortable ways of doing things that just aren’t working anymore. You can think you’ve solved one issue when Bam!, more crop up like whack-a-moles, coming at you faster and faster. If you don’t change the way you are doing things, the game will never end. Becoming stagnant is a result of not taking action - the key is, why?
I can help you identify the new behaviors and approaches required to eliminate the problems - forever.
Eliminate the underlying cause and all the symptoms all go away!
If you know something is wrong, we can help you identify and fix it. If you have a swarm of constant worries, thoughts or problems constantly buzzing in your head day in and day out, we can help you sort through what the real issues are, and what root causes need to be addressed to solve every single one.
How I Work With Business Owners

Together we will develop the two or three outrageously important goals that must be met, or everything else you want to get accomplished won’t matter.
Our science-based approach starts with an assessment that identifies the specific, key behavioral response patterns you need to acquire to meet your goals. The solution we develop is unique to you, based on where you are, and where you want to go.
Our process achieves results quickly, can be completed virtually by phone and email, and requires only a couple hours a week.
Once complete, you will have the ability to sustain the changes all on your own.
"We approached Susan Vogel early last year because our family business felt stuck. We wanted help, not so much with business process, but because we could not identify the issues that were getting in the way of our growth goals.
Furthermore, we felt strongly that the business was running us and that we were not entirely happy with the kind of clients we were attracting. Our business was not what we had anticipated, nor were we enjoying the fruits of our labor as we thought we deserved.
Susan’s program took us through a type of reality check both from a personal and global perspective. Through a series of interviews, she helped us identify some key issues that were getting in our way. Once we agreed that those issues might be problematic, she provided corresponding key strategies to help us recognize those behaviors in real time.
Susan’s almost magical process is difficult to explain so I highly recommend that you simply sign up and experience it first hand. However, I have no problem explaining the result! Not only did our business get unstuck, but the work we put in, which was substantial, actually positively affected many aspects of our personal lives, attitudes toward problem-solving in general and business relationships specifically. The more we drew on the key strategies, the easier everything became.
We know we will always have business issues, but somehow Susan’s program taught us how to dissolve them more quickly and effectively. We began to breathe confidence, and as we all know, confidence is key to success. Our business is now more focused, more profitable and more fun than we ever thought possible."
Catherine Stone, Co-founder, Chroma Sites Website Design
“Susan possesses an engaging personality and is a deep thinker who carefully analyzes all the information in front of her. She seeks to gain greater insight by asking provocative questions that help see the situation from a different perspective before making a recommendation on a course of action. Susan has an incisive ability to see through the surface problems and get to more fully realized understanding of where the problems and solutions lie.”
Michelle Wendt Business Manager Sport Hill Farm LLC
Based in Science
Getting to the Root Cause

Behavior-based change
The standard approach to achieving goals or address nagging issues or big problems is to focus on changing processes and systems, or to try to apply generic solutions. In reality, the only way to successfully implement change is through people's behaviors – how they do their jobs, how they think, how they respond and how they adapt.
We will identify your specific root causes and design a unique solution to achieve your goals.
Embracing Resistance
Change is inevitable in today’s dynamic business environment, but it doesn’t have to be hard. I make change SIMPLE for my clients. I understand why people resist change and know what the brain needs to modify behavior. Without acknowledging resistance the brain can’t change.
My approach is designed to deliberately welcome and focus your resistance, so you can learn to overcome it.

Rewiring Your Brain (for business success)
I specialize in helping individuals and businesses make really difficult changes. My approach works when others fail because it focuses on the thing that matters most – human behavior. We know the science behind why people get stuck and I teach my clients how to "rewire their brain" to make major changes in the way they approach different problems on a daily basis.
Our process is simple, quick and virtual. More importantly, my rewiring process allows my clients to sustain their way of thinking—indefinitely.
Ongoing Coaching
While the changes that result from our process are permanent and self-sustainable, many people find ongoing coaching on how to apply their new skills to the foundations of their business helpful. An outside perspective can be extremely powerful and keep you focused on what’s important.
“Susan is one the most amazing professionals/individuals I know. She is caring, meticulous, an excellent listener, and a fast learner. She understands a wide variety of issues as well as complex problems which allows her to provide insight and produce at the highest performance standards.”
Reut Schwartz Hebron – President/Founder Key Change Institute